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确定性增长+ROI翻倍指南数字零售赛道先行，“增”“效”双赢——确定性增长及ROI翻倍指南数字零售赛道先行，“增”“效”双赢——确定性增长及ROI翻倍指南数字零售赛道先行“增”“效”双赢数字零售赛道先行“增...

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©2023nielsenConsumerLLC.AllRightsReserved.1调研执行：尼尔森IQ2023年3月后疫情时代消费心理研究——小红书用户消费心理及种草价值©2023nielsenConsumerLLC.AllRightsReserved.2研究对象：过去一年内在美妆、...

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001001PartOnePartTwoPartThreePartFourPartFivePartSixPartSevenPartEightPartnine002-015016-036037-045046-058059-065066-073074-099100-101102-103新消费行业发展现状新消费品牌的「内」与「外」新消费人群调...

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©2022nielsenConsumerLLC.AllRightsReserved.E-commerceSuccessin2023andBeyondOctober27,20222©2022nielsenConsumerLLC.AllRightsReserved.MeetyourpresentersVaughanRyanMD,E-commerce,APACnielseniQDidemSek...

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GenerationalTrendsinConsumerBehaviorConsumerTrendsReportQ12023Throughoutthereport,percentagesforGenZ,Millennial,GenXandBoomergenerationsrepresenttheportionofrespondentsfromeachagegroupthataffirmati...

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110DigitalCommerceM&AOverview1H20232022:Backto(new)normal?Waking-upfromapandemic-inducedhighAsseenintheM&Aactivityduringthepandemicyearsof2020and2021,theDigitalCommercesectorwasflyinghigh.Fromoneda...

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